WHY WE DO WHAT WE DO

 

"WHEN YOU START ON YOUR JOURNEY TO ACHIEVING SOMETHING GREAT, IT IS YOUR DEFIANCE THAT PUSHES YOU THROUGH TO THE END. I AM DEFIANCE."

 
 

MAKING ANY KIND OF PHYSICAL TRANSFORMATION, NO MATTER HOW BIG OR HOW SMALL, REQUIRES HARD WORK. YOU'LL PROBABLY WANT TO GIVE UP A THOUSAND TIMES ON YOUR JOURNEY TO IMPROVING BOTH YOURSELF AND YOUR BODY.

BUT EVERY TIME YOUR BODY IS TELLING YOU TO GIVE UP AND YOU SAY "NO", EVERY TIME YOU COMPLETE THAT FINAL REP OR RUN THAT EXTRA MILE, YOU SHOW DEFIANCE. AND IT IS WITH THIS DEFIANCE THAT THE TRANSFORMATION OCCURS, NOT JUST PHYSICALLY BUT BOTH MENTALLY AND EMOTIONALLY ALSO.

THIS IS WHAT WE STAND FOR, THIS IS WHAT WE REPRESENT. THE DEFIANCE WITHIN EACH AND EVERY ONE OF US TO FIGHT FOR A BETTER VERSION OF OURSELVES. WE ALSO JUST HAPPEN TO SELL THE BEST DESIGNED, HIGHEST QUALITY GYM CLOTHES THAT YOU CAN FIND ON THE MARKET TODAY.

DEFIANCE. WE CHAMPION THOSE WHO HAVE IT AND WE EMPOWER THOSE WHO DON'T.

 
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